Loreal Dia Light 7/31 Gold Ash Blonde

The future of gloss colour is hyaluronic. NEW Dia light, powered by 1% Hyaluronic Acid complex.

Instantly replenishes lost moisture by enrobing the hair fiber in a hydrating film.

-Instantly fights dryness*, one of the first signs of damage

-Strengthens hair after bleach. Up to 3x less breakage**

-Replenishes hair with hydration*

-Respects cortex integrity*

-Up to 82% glossier colour*.

A unique, acidic pH technology and vegan formula*** and a wide colour palette to create infinite colour results.

*Instrumental test.

** Instrumental test on bleached hair.

***No animal-derived ingredients or by products.