Wella Ultimate Color Shampoo 250ml

This Sulphate Free Scalp-Soothing shampoo offers gentle cleansing to minimize washing color away, while detoxing hair from color-distorting metals.

The formula leaves scalp feeling soft and cleansed and moisturizes hair. 

Benefits:

• Gentle cleansing to minimize color fade*
• Color vibrancy for up to 10 weeks**
• 73% consumers agree scalp comfort is improved after 1st use**
• Helps to detox hair from color-distorting metals
• Revitalized hair from first wash

^{*vs non-conditioning shampoo}

^{**With regular use of Ultimate Color regimen from salon to home}

^{***Based on external consumer agreement study}